I’m Erinna — online content specialist, photographer, videographer, strategist and storyteller for Australian tradies.

With 15+ years’ experience creating content for major Australian brands, I’ve seen what works, what doesn’t, and why most tradies get stuck with websites and photos that don’t show their real value.

Tradie Content Studio exists to help tradies reach new clients online.

I give tradies clean, high-quality content — photos, video, words and websites — that makes their business look as solid and trustworthy as the work they do every day.

Because a clear, professional online presence will help you win better jobs.

Why I specialise in tradies

With a background in media and a family of tradies:

• I understand building processes and trade industries

• I shoot fast and work around your jobsite

• I know what customers want to see

• I know how to turn your work into a story that actually sells

This mix of big-brand experience + real-world trade understanding is what makes the content land with your customers.

What you get

• Clean, natural photography of your work, tools, team and process

• Short, punchy video that feels real — not cringey

• Website copy that’s clear, friendly and easy to read

• Brand messaging that sounds like you (but sharper)

• A simple process that doesn’t waste your time

• Fast turnaround

• Zero fluff

I create content that feels genuine, looks professional, and builds trust with your ideal clients.

My background

Before launching Tradie Content Studio, I spent more than a decade working in Australian media and digital content:

• News Corp

• REA Group (realestate.com.au) - see my published work here.

• Lifestyle, editorial and commercial brands

I’ve directed shoots, produced campaigns, built content strategies, created websites and written thousands of pieces of copy.

Now I take everything I learned in the big-brand world and apply it to the people who actually build Australia: tradies.

What I believe

• Your work is solid — your website should be too.

• Clients buy with their eyes first.

• Clear beats clever every time.

• Tradies don’t need fancy marketing — they need content that shows the quality of their work.

• Simple, honest communication wins.

If you’re a tradie who wants to look more professional online…

I’m here to make it easy.
I bring the structure, the planning, the direction and the editing — you just bring the work you’re proud of.

Let’s build content that helps you win better jobs.