How Much Should Tradies Spend on Website Copy and Photos?
Tradies ask this all the time — and for good reason.
It’s hard to know what’s fair, what’s expensive, and what’s worth it.
Here’s a simple guide that helps you budget with confidence.
If you’re great at what you do, your website deserves to look its best as well.
1. What tradies usually spend
Most good trade businesses spend $1,500–$4,000 on photos, video and website copy when they launch or rebrand.
Larger or more premium trades often spend $4,000–$8,000 because they need more content and a stronger brand presence.
2. What affects the price?
Number of photos
How many videos or reels
How many website pages you need
Travel
Whether you need a full brand story
Time on-site
Editing + delivery
3. Why good content is worth it
Because customers hire with their eyes first.
Strong content:
builds trust
helps you charge more
filters out tyre-kickers
makes your website look professional
increases leads
improves Google ranking
boosts your Google Business profile
Cheap or DIY content does the opposite.
4. What you should expect to pay
Here’s a simple, honest range:
Photography (tradie-specific)
$750–$1,800 depending on time and volume.
Website copy
$600–$1,800 for 2–5 pages.
Full content package (photos + video + copy)
$1,500–$6,500 depending on size and scope.
Anything drastically cheaper usually means:
rushed photos
generic copy
no planning
no consistency
no strategy
5. When you should invest
launching a new trade business
increasing prices
moving into higher-end jobs
updating an old website
improving your Google Business profile
Good content pays for itself fast.
If you’re ready to upgrade your trade business with clear photos, video and website copy, I offer simple, no-fluff packages built specifically for tradies.
