What Tradies Should Show on Their Website to Win Better Jobs
Most tradies have decent websites — but very few have effective ones.
A “legit-looking” website isn’t about fancy design. It’s about showing the right things, clearly, so customers trust you fast.
Here’s what every trade website needs if you want to stand out and win better jobs.
Having beautiful images of your finished work is just the beginning.
1. Clear photos of your actual work
Stock photos kill trust.
People want to see your jobs — not generic tools or model tradies.
Show:
Finished jobs
Before + after
Process shots
Tools + detail photos
Happy clients (if they’re keen)
Good photos = higher-quality enquiries.
2. A simple explanation of what you do
No jargon. No waffling.
Just a clear summary customers can understand in 10 seconds.
Example:
“We’re a local plumbing team specialising in renovations, blocked drains and hot water systems.”
Your homepage should answer:
Who you are → What you do → Where you work → Why trust you.
3. Your services in plain English
Break them down into clear, simple categories.
Make it easy for people to see if you do the job they need.
4. Proof of your work
People trust what they can see.
Add:
Before/after photos
Case studies
Reviews
Quick job summaries
Google reviews
Videos if you have them
5. Your service area
Customers need to know if you’ll actually come to them.
A simple “We work across X suburbs” goes a long way.
6. A professional About page
Tradies often skip this — big mistake.
People hire people, not logos.
Keep it simple:
Who you are
How long you’ve been in the trade
What kind of jobs you enjoy
Your approach
Your values
7. A clear call to action
Tell people exactly what to do next.
Examples:
“Send a message for a quick quote.”
“Book a free site visit.”
Final CTA
If you want a website that looks legit and helps you win better jobs, I create clean photos, video and copy built specifically for Australian tradies.
